Apparently activist investors have been pushing for cost cutting: https://www.wsj.com/articles/activist-investor-calls-on-google-parent-alphabet-to-slash-costs-

Apparently activist investors have been pushing for cost cutting: https://www.wsj.com/articles/activist-investor-calls-on-google-parent-alphabet-to-slash-costs-11668528859 https://www.wsj.com/articles/activist-investor-calls-on-goog... I've read that activist investors have pushed for this at several tech companies and even heard theories that that's what actually kicked off the layoff avalanche.