> Their approach of 'promise the impossible, and then underdeliver' will hurt the brand, but probably less so than any other approach. I have worked for severa

> Their approach of 'promise the impossible, and then underdeliver' will hurt the brand, but probably less so than any other approach. I have worked for several other automakers and they plan platform changes 3-7 years out. I know that's not Tesla's style, but that long term planning usually prevents these cases of under delivering what you promised. That's because the marketing department isn't promising anything until engineering has it working on a mule and manufacturing operations has the parts on order for production.