4 ms·

I think the big issue is that this hypothetical car would still cost $30k-$40k before tax benefits. While I think plenty of buyers yearn for a "traditional" ca

by bri3d 4y ago

I think the big issue is that this hypothetical car would still cost $30k-$40k before tax benefits. While I think plenty of buyers yearn for a "traditional" car, it's hard to justify one with the added base cost of electric. The Nissan Leaf got pretty close to this (albeit with less range) and while it sold OK, it was far from a barn-busting success. The marginal cost of adding gizmos and gadgets to an electric car is not very high due to the large base cost sunk into the platform, so we get gizmos and gadgets.

bumby 4y ago
>The marginal cost of adding gizmos and gadgets to an electric car is not very high due to the large base cost sunk into the platform This may be plausible, but is there data to support it? Because, anecdotally, all the add-ons of "gizmos and gadgets" options can blow up the price. For example, a base F-150 is $43,325. The Platinum options package adds over $23k in just options. I suspect the more likely culprit is manufacturing cost and efficiency. It just makes more sense to make electric windows the default when the majority of people are going to pay for them anyways.