I'm not sure I agree. I've meet enough Tesla owners to know that they bought it because it was a "Tesla". The same car with any other branding would not have so

I'm not sure I agree. I've meet enough Tesla owners to know that they bought it because it was a "Tesla". The same car with any other branding would not have sold it. They have a Veblen good and Tesla knows it. The best thing they can do now, is take the profits and push their 1 extraordinary feature that no one else cares to compete on(take your pick, fans will embrace it).