That's because we've lived in an advertising-saturated environment our whole lives. TV (where all pre-streaming shows were designed around ad breaks), radio, ne

That's because we've lived in an advertising-saturated environment our whole lives. TV (where all pre-streaming shows were designed around ad breaks), radio, newspapers, magazines, and finally online. Americans are used to it, there's a certain comfort-level in it. My primary reason for blocking internet ads is that they physically get in the way of reading; the security/performance concerns are genuine but secondary in my quest to get those damn ads out of my way.