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Honest question, what is the brand differentiation between Kia and Hyundai? They both occupy the cheap economy segment, at least in the USA. Is kia supposed to
by Our_Benefactors 4y ago
Honest question, what is the brand differentiation between Kia and Hyundai? They both occupy the cheap economy segment, at least in the USA. Is kia supposed to be mid-market? I guess they have the telluride and stinger…
- prottog 4y agoNo, Hyundai is more upmarket than Kia. Well, maybe upmarket isn't the right term; Kia is marketed towards younger and hipper people, and Hyundai the stodgier. Compare the design of the Telluride to the Palisade or the K5 to the Sonata.
- lnsru 4y agoKia should be the cheapest one. Genesis the most luxurious brand. Hyundai in the middle.