I don't know that it ruined it. However it creates a challenge for search which makes previous iterations of SEO spam look like child's play. So the signal to n

I don't know that it ruined it. However it creates a challenge for search which makes previous iterations of SEO spam look like child's play. So the signal to noise ratio is going to get massively worse. And if they don't give strong signal to users and continue with an experience increasingly suffocated by ads, users will go wherever the AI prompt is embedded with the least friction in their UI with the minimum acceptable results. Which makes Microsoft relevant again because they own the lower level UI experience on a staggering percentage of screens. I'd expect nothing but aggressively shoving clippy 2.0 into every surface Microsoft owns. And I expect they will be very light with the ads because they have the additional revenue streams to play a longer game on this if it hurts Google's market share. Google doesn't really have the same luxury.