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>FWIW, macs are high quality and last a long time. That was also true for older macs, which were cheaper. I believe that the Apple Silicon macs are the highes

>FWIW, macs are high quality and last a long time. That was also true for older macs, which were cheaper. I believe that the Apple Silicon macs are the highest-margin macs Apple has ever made, since they no longer have to pay Intel for the CPUs or AMD for the GPUs. I can see no technical or logistical reason why Apple had to increase prices, and believe it is entirely driven by the idea that the market can bear it.

sbuk 4y ago
The money they save from buying components from Intel is sunk into development of the processors. They also have to pay for manufacturing and logistics. TSMC have also increased the cost of manufacturing by 9%. Add rampant inflation and a strong dollar into the mix, there’s your technical/logical reason.
- jocaal 4y ago
  > The money they save from buying components from Intel is sunk into development of the processors That doesn't sound right. The m series chips are literally copy pasted from their a series and they operate at a scale where they probably get nice economies of scale. I bet they increased their margins a substancial amount.
- Kon5ole 4y ago
  >The money they save from buying components from Intel is sunk into development of the processors. They also have to pay for manufacturing and logistics. I am not convinced. Most of the development cost for Apple Silicon is already covered by the iphone and ipad. They always had to pay for manufacturing and logistics so that's not a new thing, and I bet they paid AMD and Intel way more than they pay TSMC even now.