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Apple Hardware, Apple Licensed OSes, Apple Online Services, Apple Financial Services (apple card & apple pay & co), Apple News Services, Apple Mapping Services.
by izacus 4y ago
Apple Hardware, Apple Licensed OSes, Apple Online Services, Apple Financial Services (apple card & apple pay & co), Apple News Services, Apple Mapping Services.
Think of everything that Apple (Meta, Google) do, think on which components would benefit from having startups replace and distrupt them and then break them up on those seams while forcing them to allow competition between their fragments (e.g. iPhone with Android OS, iOS on Microsoft phone platform, MacBook M1 with ARM Windows, iOS iPhone with Google Pay, etc. etc.).
- bufferoverflow 4y agoWhich of them will own apple.com? Which of them will own Apple trademark? Which of them will own Apple logo?
- toyg 4y agoTrivialities that antitrust regulations already cover. It would not be the first time a company has been broken up.
- bufferoverflow 4y agoYou didn't answer the question.
- toyg 4y agoI don't have to: I'm not a judge specialized in antitrust law and I don't have access to Apple's books to determine what would be more appropriate. But a judge can, and will (if asked to), because - as I said - it's hardly an unprecedented situation. Just to mention one, AT&T still exists as a brand but was once broken up.
- izacus 4y agoWe can compromise and say "none" :P
- the_mitsuhiko 4y agoFor a point of reference here have a look at how many independent companies share the “Sparkasse” or “Raiffeisen” trademarks and Logos on Europe.
- sct202 4y agoThere will probably be trademark usage agreements, like with companies who split themselves like Motorola Solutions and Motorola Mobility (owned by Lenovo) both license the Motorola trademark from Motorola Trademark Holdings, LLC unclear who owns the holding company.
- ginko 4y agoApple Hardware I'd split further into silicon business and device OEM. Also split out the headphone business.