I wouldn't use a marketing company unless they specialized in app promotion. Apps are such a weird, new and nontraditional medium. I think we generally look at

I wouldn't use a marketing company unless they specialized in app promotion. Apps are such a weird, new and nontraditional medium. I think we generally look at optimizing in two places: within the app market (soliciting ratings, reviews, keywords, titles, screenshots, and volume of downloads) and outside the app market. Since we have no clue how internals work, its probably better to spend time on external marketing. Some basics that all devs should get down: - a hit list of blogs that target your audience, pitch to them and get coverage - submit to app review sites - start building an email newsletter (integrate mailchimp into your app) - if possible, cross promote through someone else's newsletter - have a landing page + centralized FB page. Try to build up "Likes" so you can communicate with users in the future.