For every investment you make, you need to know what you would consider as a fair return on that investment and when you would call it quits. As an outsider wa

For every investment you make, you need to know what you would consider as a fair return on that investment and when you would call it quits. As an outsider watching all the action FB is not a fair price or undervalued stock based on what they are currently delivering. So you need to know what is your risk appetite and how long you want to stay invested. Short term I do not see FB share providing tremendous value (except the volatility that may be there). Long term you need to bet on certain things they could do right and if you can stay invested for a long time trusting that a bunch of smart folks will figure out something of value. how are they going to leverage their user base to venture into newer forms of search on various new devices? What will their mobile strategy be? Will they acquire companies, say, the second biggest player in mobile ads space after google? Would they venture into FB phone (may be of tremendous value considering it fits into their social portfolio)? So it is a lot of ifs & buts similar to any other startup investment, except that they are not a startup anymore and they are going to have truck loads of money to execute. FWIW, these are points I would consider before investing in FB. :)