Some parts of "bad microsoft" I can sort of understand and attribute to pure business motives, like e.g. trying to push people to your specific cloud when they

Some parts of "bad microsoft" I can sort of understand and attribute to pure business motives, like e.g. trying to push people to your specific cloud when they are using GitHub, or trying to push your own browser over Googles. Google obviously does the same thing. But some of the worst things just seem to completely any motivation. Like putting terrible news links in the start menu. Some areas of microsoft also has great customer communication (Devtools, compilers) whereas the groups responsible for "making the windows UX terrible" seems very faceless. It's something hundreds of millions of people use every day, yet while yo can get blog posts explaining some minute detail of a developer tooll you never see a microsoft blog post saying "Here is how we plan to change the news links section of the Windows start menu". It seems like a completely faceless organization in that part, while the good parts of microsoft is very human. Am I being conspiratorical here? Am I just following the wrong social accounts?