It's useful if your goal is to find a movie you'll probably like before you head out to the theater. Liking movies is not an exact science. Why do you expect

It's useful if your goal is to find a movie you'll probably like before you head out to the theater. Liking movies is not an exact science. Why do you expect Rotten Tomatoes (or any) site that doesn't collect a bunch of data to be able to know about your personal tastes? I suppose what is needed is a site that can curate the list of reviews to people who you typically agree with and then provide results from that list for new movies that come out. That requires a lot more work and data from the user. It wouldn't be a passive website experience.