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> Steve however kicked it into overdrive… Is there a specific action of Steve’s that comes to your mind?

• NovaDudely 4y ago
  A good example is that Apple had something like 350 different projects. Amelio ended up cutting down to around 50 to be more focused. Steve cut it down to just 12. The idea of making the business hyper lean and hyper focused at the same time. Amelio started to focus on things like reducing the amount of SKU's and pushing hard on Education. Steve took that and actually communicated this to the world. And that was the big thing Steve managed to do. Capture peoples imagination and put out the image that Apple wasn't dead in the water. By leaning hard on those few things that made them different at the time - like the iMac.