Thanks, this was very useful! I imagine government contract suppliers, VC-funded startups, and Non-profit orgs - together - make up a decent chunk of all softw

Thanks, this was very useful! I imagine government contract suppliers, VC-funded startups, and Non-profit orgs - together - make up a decent chunk of all software companies. I'm curious what you'd say about all the remaining software companies, namely the ones operating in a "traditional" sense (I can't think of a better word, but I suspect you know what I mean... your typical B2C or B2B for-profit bootstrapped business). Is the latter group of companies' profit driven by sales and sales alone? Or is there something else that a business owner could focus on to drive profit? As you can tell I'm still trying to unpack the OP's point above ^_^