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Looking back, Amelio had some decent ideas on how to get Apple back on track but he just didn't have that inspiration to get people excited over it all. Things
by NovaDudely 4y ago
Looking back, Amelio had some decent ideas on how to get Apple back on track but he just didn't have that inspiration to get people excited over it all. Things like iMac, the 4 different system tiers, reducing the amount of research projects to a fraction of what they had were all done under his watch. Steve however kicked it into over drive and actually got people talking about Apple again.
Also didn't help that a 2 hour presentation by Amelio felt like weeks!
- anoncow 4y ago> Steve however kicked it into overdrive… Is there a specific action of Steve’s that comes to your mind?
- NovaDudely 4y agoA good example is that Apple had something like 350 different projects. Amelio ended up cutting down to around 50 to be more focused. Steve cut it down to just 12. The idea of making the business hyper lean and hyper focused at the same time. Amelio started to focus on things like reducing the amount of SKU's and pushing hard on Education. Steve took that and actually communicated this to the world. And that was the big thing Steve managed to do. Capture peoples imagination and put out the image that Apple wasn't dead in the water. By leaning hard on those few things that made them different at the time - like the iMac.
- kalleboo 4y agoAs I saw it reading his book, he correctly identified what was wrong with Apple to get it to the point it was, and had good ideas to fix that. But he didn't have the respect of the rank-and-file to implement the ideas without being undermined, and his ideas for what to do next were all wrong (the stuff in the last chapter of his book when he rails at Jobs).