"rural" just means sparsely populated compared with dense urban cores. These people aren't impoverished, some of them are wealthy, most of them are middle class

"rural" just means sparsely populated compared with dense urban cores. These people aren't impoverished, some of them are wealthy, most of them are middle class with property and acreage. Rural consumers are used to paying equipment costs, for example, they were among the first to adopt satellite TV, back when the dishes were enormous and you needed enough land to even mount one. And those cost thousands of dollars in the 80s and 90s.