I'm curious about this too. Does Amazon have a bad reputation there? They also seem to mention themselves as little as possible on the site... the Kindle is "ma

I'm curious about this too. Does Amazon have a bad reputation there? They also seem to mention themselves as little as possible on the site... the Kindle is "made by Kindle" rather than Amazon, etc. Yeah they've got prominent links in the footer, but it just feels like they've tried to mention themselves as little as they can as you peruse the site.