Another approach, if you want to create something for a lucrative market but you're not a user, is to co-create your product with customers. This piece on how t

Another approach, if you want to create something for a lucrative market but you're not a user, is to co-create your product with customers. This piece on how to identify a monetizable pain is great: http://www.forbes.com/sites/nathanfurr/2011/11/18/nailing-the-monetizable-pain-lets-get-specific/ http://www.forbes.com/sites/nathanfurr/2011/11/18/nailing-th... Clay Collins also advocates for a similar approach that he calls the "interactive offer": http://mixergy.com/collins-interactive-offer-interview/ http://mixergy.com/collins-interactive-offer-interview/