Personally, I think Pincus wrote the memo intending for it to be leaked. I'd like to be wrong, but I'd be surprised if somewhere there's a Zynga engineer truly

Personally, I think Pincus wrote the memo intending for it to be leaked. I'd like to be wrong, but I'd be surprised if somewhere there's a Zynga engineer truly surprised that the design of their game isn't fresh and new. I do wonder if there's any internal tension between design and development - surely there's someone there thinking "We're ripping of game X. This can't be right."