Facebook already solved mobile with News Feed ads. Today, the most effective FB ads are the ones that show up in the News Feed after your friends "Like" or tak

Facebook already solved mobile with News Feed ads. Today, the most effective FB ads are the ones that show up in the News Feed after your friends "Like" or take action on an ad or brand page. The ROI on these ads crushes that of traditional display ads (including those on the FB right-side margin) AND the targeting is still in its nascency. The best part is that these ads transfer seamlessly to mobile or any future platform.