The interesting thing about the Zynga approach is not the copying but the hypocrisy From the memo "A few of you have asked how our approach to genres relates

The interesting thing about the Zynga approach is not the copying but the hypocrisy From the memo "A few of you have asked how our approach to genres relates to the situation we faced with Vostu. There are rules of engagement in our industry. Companies have to respect each other’s legal and IP ownership rights in the form of copyrights and trademarks. In the case of Vostu, you can see for yourself that Vostu crossed the line and chose to use our copyrighted IP and artwork. That’s different than competing to build the best product or out-innovate us in the City category." So copying others artwork is ok when Zynga does it to others, but not when others do it to them. See "Zynga stole everything they are suing us for Says Vostu" http://www.businessinsider.com/vostu-zynga-stole-everything-its-suing-us-for-2011-7 http://www.businessinsider.com/vostu-zynga-stole-everything-...