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Counterpoint - this is a bit like saying "sell the product from your own website, you'll get 100% of the sales and own the customer!" Totally true, but good lu
by iamben 4y ago
Counterpoint - this is a bit like saying "sell the product from your own website, you'll get 100% of the sales and own the customer!"
Totally true, but good luck getting the customer to your site. Way easier to put your product on Amazon, eBay, Etsy, wherever people are already shopping AS WELL - and take a hit on profit (at least initially) and figure out how you build off that.
Leverage all the social media and blog sites and substacks and whatever that you can. Build a base and then figure it out from there.
- testcase_delta 4y agoI agree. I happen to sell the same things on my (pretty good!) Shopify store as well as on Amazon. Amazon outsells about 2000:1. The reason why is simple -- it's traffic. If you can get traffic on your own, say with a giant social following or TV presence, then owning your platform probably does make sense. Otherwise go to where your customers are. It's like the old retailers' saying: "Location, Location, Location."