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I wonder how these calculations changed with the rise of production using computers, especially for electronic music, where even a studio is likely not a hard r

I wonder how these calculations changed with the rise of production using computers, especially for electronic music, where even a studio is likely not a hard requirement anymore? I am sure also a lot changed with the rise of various streaming platforms and services allowing to distribute your music to these easily.

dclowd9901 4y ago
Many (most?) new prominent acts get their start in their bedrooms with SoundCloud. It’s beautiful. I don’t think there’s ever even a case where they _have_ to go through the industry ringer. They can just keep cleaning up using self promotion and Spotify royalties. Of course if they want to tour, that changes the equation a bit.
- bombolo 4y ago
  Radio is still a thing, and studios decide what goes on there.
  - mikeryan 4y ago
    Is it though? I grew up in the Bay Area listening to “Live 105” the local Alt-Rock station. It doesn’t even exist anymore. There’s maybe one station on the dial that caters to a demographic younger then 40. I’m not sure radio is still relevant for anyone under the age of 30.
    - te_chris 4y ago
      Internet radio is real and thriving. I listen to NTS all the time, e.g.
    - bombolo 4y ago
      > Is it though? Yes. > I’m not sure radio is still relevant for anyone under the age of 30. Maybe you don't drive? If you drive and you get tired of listening and re-listening the stuff you have on your phone… radio it is.
      - acuozzo 4y ago
        > If you drive and you get tired of listening and re-listening the stuff At the risk of being snarky… you know that music streaming platforms are a thing, right? I "explore" music that is new to me by listening to the full album on Apple Music which is nothing like listening to the radio.
    - deleted 4y ago
      [deleted]
  - mb7733 4y ago
    I can't imagine radio is relevant at all to an up and coming musician at this point.
    - bombolo 4y ago
      Exactly my point. But it's relevant to listeners :)
      - noizejoy 4y ago
        Those listeners, who want to listen to old/classic or regurgitated some young woman duetting with Elton John :-) And it really helps to have a fondness for air headed radio dj ramblings …
      - mb7733 4y ago
        What I mean is, the radio listeners are not relevant to a new musician in 2023.
  - brandall10 4y ago
    Olivia Rodrigo was launched into the stratosphere by TikTok - yes with label support. Billie Eilish I think came by way of Soundcloud, no? Can't imagine radio, being a means of discoverability, as more than a minor factor in this current era of Spotify.

dclowd9901 4y ago

Many (most?) new prominent acts get their start in their bedrooms with SoundCloud. It’s beautiful. I don’t think there’s ever even a case where they _have_ to go through the industry ringer. They can just keep cleaning up using self promotion and Spotify royalties. Of course if they want to tour, that changes the equation a bit.

bombolo 4y ago
Radio is still a thing, and studios decide what goes on there.
- mikeryan 4y ago
  Is it though? I grew up in the Bay Area listening to “Live 105” the local Alt-Rock station. It doesn’t even exist anymore. There’s maybe one station on the dial that caters to a demographic younger then 40. I’m not sure radio is still relevant for anyone under the age of 30.
  - te_chris 4y ago
    Internet radio is real and thriving. I listen to NTS all the time, e.g.
  - bombolo 4y ago
    > Is it though? Yes. > I’m not sure radio is still relevant for anyone under the age of 30. Maybe you don't drive? If you drive and you get tired of listening and re-listening the stuff you have on your phone… radio it is.
    - acuozzo 4y ago
      > If you drive and you get tired of listening and re-listening the stuff At the risk of being snarky… you know that music streaming platforms are a thing, right? I "explore" music that is new to me by listening to the full album on Apple Music which is nothing like listening to the radio.
  - deleted 4y ago
    [deleted]
- mb7733 4y ago
  I can't imagine radio is relevant at all to an up and coming musician at this point.
  - bombolo 4y ago
    Exactly my point. But it's relevant to listeners :)
    - noizejoy 4y ago
      Those listeners, who want to listen to old/classic or regurgitated some young woman duetting with Elton John :-) And it really helps to have a fondness for air headed radio dj ramblings …
    - mb7733 4y ago
      What I mean is, the radio listeners are not relevant to a new musician in 2023.
- brandall10 4y ago
  Olivia Rodrigo was launched into the stratosphere by TikTok - yes with label support. Billie Eilish I think came by way of Soundcloud, no? Can't imagine radio, being a means of discoverability, as more than a minor factor in this current era of Spotify.