> > When you go to the chat-based support interface on a website, it's usually because you've read the entire contents of the website and didn't find what you a

> > When you go to the chat-based support interface on a website, it's usually because you've read the entire contents of the website and didn't find what you are looking for. > Because chatbots were so far utterly useless. My guess is that you are correct. I have been thinking that rebranding site chatbots will be needed and inevitable. I wonder what that will look like.