Whenever I hear "higher quality" with no explanation of where or how that higher quality comes about my BS radar immediately starts going off. "Adding value" an

Whenever I hear "higher quality" with no explanation of where or how that higher quality comes about my BS radar immediately starts going off. "Adding value" and "evolving" and "making X higher quality" are all phrases that have recently begun to lose all meaning and now sound like cliche corporate bullshit. Explain the how/where and I'll believe. Oh, and it's very easily to tell when you're being sincere so if a company uses it they'd better mean it or not say it at all.