"TL;DR it turns out that design is a lot of work, just like code." The funny thing is that as much work as Idan is showing here, he's making the design process

"TL;DR it turns out that design is a lot of work, just like code." The funny thing is that as much work as Idan is showing here, he's making the design process look a lot shorter than it is or can be by only showing part of it, the pixel pushing. Often the art direction (doodling on paper for ideas, surfing the web for inspiration, etc) can take at least as long or even longer, especially if it's a side project where you can wait for the muse to strike.