Seo has had it's influence but has really ruined search is the guessing. Google nor respecting the search terms but "trying to be helpful" with symantics that

Seo has had it's influence but has really ruined search is the guessing. Google nor respecting the search terms but "trying to be helpful" with symantics that it gets completly wrong. Even when using quotes on full phrases it still tokenises the phrase and doents search for the whole one. The Personalisation is another reason of the declining search relevance. Have to fight the search algorithm everytime to disregard local results or what is popular locally to get to what i really need.