They have only ever managed to grow lettuce with vertical farming. Produce out of farm gate is at the bottom of the supply chain. It will never be profitable un

They have only ever managed to grow lettuce with vertical farming. Produce out of farm gate is at the bottom of the supply chain. It will never be profitable unless people are willing to be 4-5x what they pay for lettuce now. CA field grown lettuce gets the farmer less than half a dollar per head. Meanwhile: https://www.montereyherald.com/2022/12/16/11-for-a-head-of-lettuce-nationwide-shortage-causes-outrageous-prices-2/amp/ https://www.montereyherald.com/2022/12/16/11-for-a-head-of-l... Expect price increases and food shortages this year because of rains in CA. We are not allowed to plant for 45-60 days after last rains so field can dry out. The truth is that we do have a real food shortage situation now. The vertical farms won’t make a dent in making up the gap. Not even close.