It's totally about "production aspects," those specific 10 rules as listed there. At least on its face. As for it being overly restrictive, or provoking, point

It's totally about "production aspects," those specific 10 rules as listed there. At least on its face. As for it being overly restrictive, or provoking, pointless, irrelevant, pretentious, weird... I mean, yeah. And that's partially the point: it is knowingly referring to itself self-importantly as "dogma," after all. But look at those rules and they're all about removing choices: aspect ratio, sets, props, lighting, music, color grading. It's all the stuff other than the story and the acting that you might otherwise turn your attention to as a filmmaker (or a viewer). It's not uncommon to find value in being restricted when making art, whether that's for reasons beyond your control like available technology or budget, or something self-imposed. I'd think of it as something very similar to Oulipo in literature.