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Facebook is horrible for any kind of direct sale, the ads I see are rarely trying to sell anything directly. More people are trying to build page followings, gi
by robryan 15y ago
Facebook is horrible for any kind of direct sale, the ads I see are rarely trying to sell anything directly. More people are trying to build page followings, give something free with an up sale, are attempting to sell something that can be seen as making the customer money or selling services with big margins (wedding based services comes to mind).
- wwweston 15y agoBingo. I'm actually a bit surprised more people don't understand why this is the case and anticipate it. Search is the optimal context for presenting an ad -- you have the chance to make an impression to a person who is looking for information about something right at that moment. If you can get the right ads correlated to the search terms, you're handing the user a URL to information they're already looking for. In most other situations, ads are noise -- they're a distraction from what the user really came there to pay attention to. In the case of Facebook, it's the user's friends and interests. Which means your real goal with a FB campaign is to get people liking/following you. Buying comes later.
- richardw 15y ago100% agree. Even for interests, search is better. Google has a decade of my search history and much of my browsing history (via analytics). Even conversion history - what have I bought? FB has much less insight into my interests because there have been far fewer opportunities to learn about me.