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"It appears they would still be profitable without Zynga." That assumes many of those Zynga users would still be on, or use Facebook as often, if it wasn't for
by nekojima 15y ago
"It appears they would still be profitable without Zynga."
That assumes many of those Zynga users would still be on, or use Facebook as often, if it wasn't for Zynga or other games on the platform. The significant amounts of time spent on Facebook is due in large part to games and photos. That length of time on the platform helps to drive display ad revenue.
- veyron 15y agowhat's happening with project Z (or whatever zynga was trying to create to diversify away from facebook)?
- zerostar07 15y agoIndeed it's curious why zynga never launched it. What's more, they no longer create standalone websites for their games like farmville.com. Maybe something having to do with that Facebook agreement?
- simonb 15y agoApparently only 17% of time on FB is spent looking at photos: http://www.scribd.com/doc/79028052/Buddy-Media-DLD-Keynote-How-Social-Media-Influences-Consumer-Behavior http://www.scribd.com/doc/79028052/Buddy-Media-DLD-Keynote-H...