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Reading this document makes me think Facebook don't know what's happening inside their own company. Facebook from all behavioural indications have been focused
by ig1 15y ago
Reading this document makes me think Facebook don't know what's happening inside their own company. Facebook from all behavioural indications have been focused on maximizing short-term spend per advertiser rather than the long term revenue per user. Yet that doesn't seem to be reflected at all in their filing.
- ig1 15y agoIf you disagree with this statement I'd suggest you comment explaining why rather than just down-voting. Speaking as someone who bought over 35 million ads on Facebook last year, it's pretty evident that there's a mismatch between what Facebook are doing in practice and their view of what they're doing as portrayed by their SEC filing.
- whatusername 15y agoRather than complaining about down-votes -- it would be awesome for you (who having bought a ton of FB ads knows that market really really well) to explain and justify your statement. Can you give us some examples of their short-term thinking?
- ig1 15y agoIt's pretty well known in the industry, for example they've long ignored requests for basic features (day-parting, A/B testing) that would improve conversion rates for advertisers because they would result in a short-term drop in advertiser spending even though making Facebook an effective advertising platform would be a better long-term solution (revenue wise).
- whatusername 15y agoThanks.