Heroku’s downfall had little to do with Salesforce and much to do with AWS, Google and Azure muscling in to the PaaS market. Once K8s got wide adoption Heroku

Heroku’s downfall had little to do with Salesforce and much to do with AWS, Google and Azure muscling in to the PaaS market. Once K8s got wide adoption Heroku was over. Selling Heroku to IT was a huge pain in ass as the key decision makers mostly make résumé-driven buying and engineering decisions. Did Salesforce neglect Heroku or allow it to operate independently? It’s a matter of point of view. The reality is that Heroku saw itself more and more irrelevant vis à vis its competitor and without the funds to compete. It’s only hope for survival is to become more and more relevant to Salesforce customers while largely out-competed but the big 3 for everyone else.