The fundamental monetization problem of the TTRP is pretty well understood, even by Hasbro. 80% of the audience are players and have little to no reason to buy

The fundamental monetization problem of the TTRP is pretty well understood, even by Hasbro. 80% of the audience are players and have little to no reason to buy more than the Player's Handbook. 20% of the audience are DMs who drive most of the sourcebook and accessory revenue. They've explicitly said to monetize they have to find better ways to exploit players on the same level as DMs.