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I think there is a fundamental monetization problem in that D&D players in my experience tend to be people who broadly gravitate towards anti-consumerist and an
by nerdponx 4y ago
I think there is a fundamental monetization problem in that D&D players in my experience tend to be people who broadly gravitate towards anti-consumerist and anti-corporate tendencies in general. I think this is somewhat inherent in the design of D&D, which puts a high emphasis on low tech, imagination, and DIY. The game itself is not much more than a set of basic mechanics and rules, all of which are negotiable to some extent, or can be easily modified to suit various gameplay needs. It's basically a more organized version of telling stories around the campfire.
Trying to monetize something like that with movies and restrictive content licenses, given the kinds of people who are drawn to it especially in the 2020s, seems like a fundamentally doomed effort.
You can sell new campaigns and sourcebooks, rulebooks for new editions, dice, software subscriptions for VTTs and platforms like D&D Beyond, and branded merchandise like posters, t-shirts, Funko Pop dolls, etc. That seems like a good enough situation to me, but I expect that there are few enough dedicated players, and fewer still who are likely to be repeat customers, that a large corporation like Hasbro might it feel like it's an unsatisfactory revenue source. Personally I think they would do much better by just trying to sell more D&D related stuff, but there are apparently some real knuckleheads working at Hasbro who have no idea how to market to this audience.
- starkparker 4y agoThe fundamental monetization problem of the TTRP is pretty well understood, even by Hasbro. 80% of the audience are players and have little to no reason to buy more than the Player's Handbook. 20% of the audience are DMs who drive most of the sourcebook and accessory revenue. They've explicitly said to monetize they have to find better ways to exploit players on the same level as DMs.
- wrp 4y agoWhen D&D took off in the in 1970s, they published novels set in the D&D world, which made them a lot of money. Their problem with the novels was that they refused to pay their top talent enough to keep them. Interesting article: Why is There No New D&D Fiction Being Published? (https://thewertzone.blogspot.com/2020/06/leaving-money-on-table-why-is-there-no.html https://thewertzone.blogspot.com/2020/06/leaving-money-on-ta...)