The challenge with running cloud storage is that you have to think around the corners for usage and shape customer behavior with pricing. Seems like google did

The challenge with running cloud storage is that you have to think around the corners for usage and shape customer behavior with pricing. Seems like google didn't want to do this or was too lazy (sorry). Millions of files will always be a problem. The metadata costs more for these users, it's impossible to manage, hard to cleanup, etc. The problem with google is if they fuckup their service they make it the customers problem. Other places if they fuckup, its more viewed as a one way door. You can sunset old products with (in this case, unlimited files), but you never put in a new restriction.