It sounds like Ziff Davis is giving them the freedom to remove them, and focus on more substantive content, rather than their previous owners, G/O Media, which

It sounds like Ziff Davis is giving them the freedom to remove them, and focus on more substantive content, rather than their previous owners, G/O Media, which forced them to deal with it for economics reasons. The more substantive thing is the change-of-ownership, which should, in-theory, allow them to grow in a way that diverges from G/O Media (and formerly the Gizmodo/Gawker empire) strategy.