You don’t ask for more equity. You make them give it to you by providing so much value that if they even hint that you’ll leave. They’ll double the offer. I in

You don’t ask for more equity. You make them give it to you by providing so much value that if they even hint that you’ll leave. They’ll double the offer. I interviewed with a company last month who when I stepped away from the offer table. They almost doubled their equity offer. Even at a low valuation it would have been north of 500k. The power of equity is not in its cash value my friend. Equity is a huge stick, and how you use it matters. For example; you can do a forward contract on your equity to delay taxes, and get a cash out without selling the equity. How you structure that deal helps and can be advantageous. You can use equity as collateral for loans. IE using equity to buy a house in SF for 10-20% down with a huge balloon payment at the end. Backed by equity. In which you then sell the house before the balloon payment hits, you keep the equity, and you also earn equity from the sale of the house. You can do construction loans backed by equity on new homes. Then sell them for profit. You can do the same with multi-family homes, providing affordable living conditions for folks while taking a chunk off the top. I really suggest you sit down with an accountant specializing in these things. From your blog you’ve dealt with funds and fundraising. You may understand it from inside a business. You need to understand it from the side of a sales rep or rich individual.