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I've stopped doing minor multivariate testing in favor of A/B testing only major changes to a page. It's just too tempting to play around with color changes al
by scottkrager 15y ago
I've stopped doing minor multivariate testing in favor of A/B testing only major changes to a page.
It's just too tempting to play around with color changes all day instead of building my business.
- krsgoss 15y agoYup. We wasted a considerable amount of time going for silly optimizations like this when we should of been trying changing the entire copy and layout. It felt like we were doing something when in fact we were just spinning our wheels.
- metadata 15y agoMe too. Major changes tend to have higher impact and provide more/faster learning. What exactly do I learn if I find that one color gives me 0.4% more conversions?