google analytics has been deemed illegal by several EU countries, both the data regulators but also courts. whats happening? where is the EU fining companies a

google analytics has been deemed illegal by several EU countries, both the data regulators but also courts. whats happening? where is the EU fining companies and users(companies) left and right? the safe harbour/privacy shield agreements were invalidated by EU courts, yet data transfer happens in amounts that are unchanged, where is EU? nothing has changed. the EU ignores everything here because they dare not do anything to upset these US megacompanies. Sure, a fine here and there, doesnt change anything. show me how im wrong?