3 ms·
NYC in the late 70s had a major branding problem. It was widely thought of as a dying, crime-infested shithole (https://www.nytimes.com/2015/09/10/t-magazine/19
by swalling 4y ago
NYC in the late 70s had a major branding problem. It was widely thought of as a dying, crime-infested shithole (https://www.nytimes.com/2015/09/10/t-magazine/1970s-new-york-history.html https://www.nytimes.com/2015/09/10/t-magazine/1970s-new-york...) Like per the 1975 headline "[President] Ford to City, Drop Dead".
Making it t-shirt worthy to say you loved NY was a major turnaround for the popular image of the city. No one thinks it singlehandedly saved NYC, but it's one of the most famous ad campaigns ever for good reason.