3 ms·
I feel like it might be more accurate to say the 60s and 70s were sort of a golden age of logo design and perhaps of graphic design more generally. Glaser was c
by tesseract 4y ago
I feel like it might be more accurate to say the 60s and 70s were sort of a golden age of logo design and perhaps of graphic design more generally. Glaser was certainly one of the most famous practitioners of that era but elevating him over and above equally famous contemporaries like Paul Rand, Massimo Vignelli, and Saul Bass feels like a stretch for sure. And there was also a lot of great and enduring logo work during that period by less well-known designers (think Bruce Blackburn for NASA or Peter Oestrich for Kodak).