The low end of the tablet market is now filled by Amazon's Kindle Fire, which is an Android fork. How can Microsoft compete with a device sold at break even? Fu

The low end of the tablet market is now filled by Amazon's Kindle Fire, which is an Android fork. How can Microsoft compete with a device sold at break even? Furthermore China will manufacture Android tablets at below $100. They do that by using a free operating system - Android. The article's sole point is that Microsoft is a known brand in desktop and laptop devices. But up to now Windows Phone has been a distant also-ran, and that's a good indication of how Microsoft's brand has failed to carry through in the mobile marketplace.