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In theory, Groupon was just supposed to be a good way to distribute coupons. If you think coupons are a good business model, then Groupon makes sense as a dist
by onlyrealcuzzo 4y ago
In theory, Groupon was just supposed to be a good way to distribute coupons.
If you think coupons are a good business model, then Groupon makes sense as a distribution model.
If you don't, then I'm not sure why you would think Groupon would magically make coupons better.
- standardUser 4y agoI think that Groupons salespeople were getting massive concessions from the businesses they signed up, way beyond what a normal coupon or ad campaign might cost them. That's just my speculation based on the magnitude of a lot of the deals I used to see and the anger I heard from some of the businesses I talked to about it.
- pessimizer 4y agoCoupons were just a means of identification; Groupon was supposed to be a way to organize bulk purchases by groups of people who didn't know each other. Investment turned it into a way to trick businesses into thinking that making their main product a loss leader was a wise choice. Really the social networking version of a buyers' club.