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Let me provide some context - in the Czech Republic the local alternative Slevomat is hugely successful and the businesses do like using it, because it actually
by throwaway50601 4y ago
Let me provide some context - in the Czech Republic the local alternative Slevomat is hugely successful and the businesses do like using it, because it actually does bring them repeating customers.
Slevomat is actually larger by capitalization than Groupon.
- ignite 4y agoWhat does Slevomat do differently, to generate repeat customers?
- throwaway50601 4y agoIt doesn't offer discounts, it sells experiences. It's like a special promo, maybe with a little discount, but more importantly there's something special about it - something bundled, a gift, a theme, a story, maybe you meet someone unusual who teaches you or shows you something, or it's regarded as high-class... The goal is not to get repeat customers going to your shop, but to sell more on Slevomat. People use the vouchers as gifts for their close friends and family. If they liked the experience, they will reuse the idea as their own gifts.