4 ms·
Reminds me of a similar episode at a convenience store in Colorado a few weeks ago. I was paying for a cup of coffee and the woman on the register asked if I wa
by dreamcompiler 4y ago
Reminds me of a similar episode at a convenience store in Colorado a few weeks ago. I was paying for a cup of coffee and the woman on the register asked if I was a member of their frequent shopper plan. No. "Would you like to sign up?" No.
So far, just like pretty much every brick and mortar retail experience in 2023. But then it got weird.
"If you sign up you get a free cup of coffee every month."
No thanks.
"If you sign up you get cash back on every purchase."
No thanks.
"If you sign up you get a free donut right now."
Um, could I just pay for my coffee?
"If you sign up we will give you a free tank of gas on your birthday. You really should think about it."
By this time I had my hand out waiting for my change, which she finally gave me. She tried one more pitch as I walked away.
It was very strange. Obviously her boss had told the employees something like "You must sign up at least 20 new customers per day or you're fired."
I felt sorry for her. This modern retail obsession with mining customer data is making it so I don't want to walk in to any place with a cash register.
- chrismorgan 4y agoThe distressing thing is how loyalty programmes have been hijacked. They used to be harmless, e.g. a printed business card and they punch holes: there wasn’t any or more than perfunctory tracking because doing more wasn’t viable. Simple and obvious: this card is a straightforward incentive to keep coming back, no strings attached. But now it’s all digital and all tracking and all mining, and most people don’t realise this or think through the implications.