Yeah, Google Cloud Storage pricing increases were a meaningful (negative) change. AWS and Azure storage costs are roughly the same at the list prices. Some SKU

Yeah, Google Cloud Storage pricing increases were a meaningful (negative) change. AWS and Azure storage costs are roughly the same at the list prices. Some SKU unit costs are a bit cheaper on Azure, but you could also probably realize the same difference through other means using slightly different AWS SKUs. Overall, they feel pretty comparable. (Disclaimer: I haven't run the full price comparison. This is only based on comparing the most common SKUs at list price) But GCP now feels significantly higher in storage costs than both AWS and Azure. I mean significant more in the statistical sense -- the difference might be small for many use-cases, but it's very likely that GCP storage is more expensive for almost all users and all use-cases now.