> The modus operandi is to slap the "Virgin" brand onto a venture - lending the brand in return for some equity. I wonder why would a space company go for that

> The modus operandi is to slap the "Virgin" brand onto a venture - lending the brand in return for some equity. I wonder why would a space company go for that deal? I understand if you're building some consumer-grade service and need the brand recognition, but if you're one of a dozen companies actually capable of going to space, who cares about the brand?