Yes. I was internally screaming by the end of the first paragraph. They mean marketing. Marketing rare books is a carnival fire, because of course it is: Market

Yes. I was internally screaming by the end of the first paragraph. They mean marketing. Marketing rare books is a carnival fire, because of course it is: Marketing requires you to play to people's psychologies and egos. And it's basically hobbyist 'cataloging' with all the 'House Styles' given there's no attempts at reconciliation between different places, which is a foundational aspect of cataloging to my view. I'm a librarian obsessed with ontologies who's also done marketing for reasons. Don't confuse them! Stop! They're fundamentally different things!